Website Accessibility Class Action v. Ally Financial

Ally Financial Inc. faced a class action lawsuit in 2022 alleging the company failed to design and maintain its website to be fully accessible for individuals who are blind or visually impaired. The lawsuit claimed that Ally Financial's website violated the Americans with Disabilities Act by creating barriers for screen reader users and others who rely on assistive technologies. Plaintiffs alleged they could not independently access online banking services, loan applications, and other financial products offered through the website. As one of the largest online-only banks in the United States, Ally Financial's accessibility is particularly important since customers rely entirely on digital channels to access banking services. The lawsuit highlighted that inaccessible digital banking platforms effectively deny service to blind and visually impaired customers. The case was settled with terms that typically include commitments to remediate the website to meet WCAG accessibility standards. Specific settlement details were not publicly disclosed, but such settlements generally include monetary compensation to class members and ongoing accessibility compliance monitoring.